WHAT IS A LOGO AND WHY SHOULD A COMPANY HAVE A LOGO
A logo is name, symbol, or trademark of a company or organisation. A logo is company’s name or initials printed in a certain style and / or a symbol that service as a visual identity for a firm. A logo may also be a combination of these, but its goal is always to project the company’s intended image Company Registration Consultants.
Visual identity has a big impact, since most people process information primarily visually, while auditory and kinaesthetic processing comes in later. Coca-Cola’s red-and-white script style enables you to identify the company at a glance even if the name itself is written in any foreign language. Similarly, Nike’s wordless “swish” symbol reminds you of the company instantly when you see it Company Registration Consultants.
A distinctive logo used proudly and extensively gives your company a recognizable look. It has been observed that the average child can recognize and identify over 100 corporate image, but only a handful of species of birds. Clearly, this is the result of successful advertising and effective logo designs Company Registration Consultants.